The Easy Fundraising Story
Since its inspiring inception at a New Year’s Eve party in 2002 and official launch in 2005, Easy Fundraising has revolutionised how UK organisations raise money. Founded by Ian Woodroffe during his cancer treatment, the platform has grown from a kitchen table idea into a powerhouse that has raised over £50 million for more than 180,000 good causes across the UK.
How It Works for Your Football Club
The platform connects your club with thousands of online retailers through a simple but powerful concept: when your supporters shop online through the platform, retailers donate a percentage of the purchase to your club – at no extra cost to the shopper. It’s turning everyday spending into valuable support for grassroots football.
Getting Started
Simple Setup Process
- Register your football club as a cause
- Share your unique fundraising link with supporters
- Watch the donations grow from everyday shopping
Where the Money Comes From
- Sports retailers for kit and equipment
- Regular shopping on Amazon and other major sites
- Travel bookings for away games
- Insurance renewals
- Utility switches
Maximising Your Club’s Fundraising Potential
Essential Shopping Categories
- Team equipment and uniforms
- Travel arrangements
- Club insurance
- End-of-season celebrations
- Regular household purchases
Boost Your Fundraising with Additional Activities
- Collection tins at matches
- Signed memorabilia auctions
- Quiz nights
- 5-a-side tournaments
- Raffles during halftime
Engaging Your Football Community
Communication Strategy
- Share your link through:
- Match day programs
- Club newsletters
- Team WhatsApp groups
- Social media channels
- Club website
Building Momentum
- Set clear fundraising targets
- Share success stories
- Recognise top contributing supporters
- Provide regular updates on funds raised
- Demonstrate how donations benefit the club
Making the Most of Peak Shopping Seasons
Key Fundraising Periods
- Pre-season kit purchases
- Black Friday deals
- Christmas shopping
- January sales
- Summer holiday bookings
Supporting Club Development
Investment Areas
- New training equipment
- Facility improvements
- Youth development programs
- Coach education
- Tournament entry fees
- Team travel expenses
Success Tips
- Make registration simple for supporters
- Send regular reminders about using the platform
- Share specific examples of how donations help
- Celebrate fundraising milestones
- Thank active supporters
- Combine with traditional fundraising activities
Why Choose Easy Fundraising?
- Proven track record since 2005
- Over £50 million raised for good causes
- No cost to your club or supporters
- Growing network of retailer partners
- Seamless technology platform
- Professional support team
Pyramid Football’s Summary
Easy Fundraising offers your football club a sustainable way to generate additional income through supporters’ everyday online shopping. With no extra cost to your club or supporters, it’s an essential tool in your club’s fundraising strategy.
Start your journey today by registering your club and joining the thousands of causes already benefiting from this innovative fundraising platform. Remember, when everyone gives through their everyday shopping, the impact on your club can be extraordinary.
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